Action Network
actionnetwork.com
The Action Network is the market leader and most trusted source for sports fans, enhancing their betting and entertainment experience through original news, premium insights, betting tools, data and odds. As a sports betting product and media company, The Action Network brings a unique lens to the world of sports, mixing premium content, proprietary tools and in-depth analytics to make sports fans with something at stake smarter about betting.I joined Action Network as a product design lead to help revolutionize their website navigation, streamlining the user experience for ease of use.
Rethink and Refine
The navigation is one of the most utilized features of the web app. Unfortunately with rapid growth of the product, the navigation failed to have adequate updates and design-thought as the sports offering grew larger and larger. With more data and products to highlight, we needed to rethink how the navigation fits into the user experience and allows for them to find where they want to go quickly, and easily.
Simplicity in Mind
As I went into an exercise of redesigning the navigation hierarchy, I focused on Simplification, Discoverability, and Value - all things that should remain consistent with products with large, nested navigation systems. I used spreadsheets and sketches to find the paths of least resistance in finding nested navigations, before applying a final design treatment and updating the design systems needed.
Testing
I worked with a UX researcher on the design team to conduct qualitative user interviews to see how the web users interpreted the new navigation, see their instinctual navigation path, and ensure our hypothesis were inline with their behaviors.
